We couldn't agree more! We opened the first Lilly Pulitzer® Signature Store in the nation and in the pink now operates the largest group of Lilly Pulitzer® Signature Stores in the nation. Presently we operate Signature Stores in Boston, Nantucket, Edgartown, Chatham, Mashpee, Osterville and Falmouth. Our first store opened (where better?) on the island of Nantucket in 1997 and we quickly learned that the Cape and Islands embodies some of Lilly's greatest joys: family, fun, friends, beach, play, and parties. Having grown to operating 8 Signature Stores and an online store, in the pink continues to create playful ways to bring our customers the fresh and classic Lilly Pulitzer® styles for all the lobster bakes, beach weddings, and ferry rides that make up the charm of a "Summer on the Cape and Islands".

Chic outpost stocking casual styles & resortwear with a preppy, New England twist for women & kids. In the Pink is a women's clothing store located in Boston, MA.