PureSpark was born out of Founder Nieisha Deed's passion to help others. Through this organization, she strives to bring hope to those who find themselves in a dark place. PureSpark seeks to cultivate the kind of mental wellness culture Nieisha craved when she was severely depressed and suicidal. PureSpark uses social media and our web interface to provide resources and daily coping mechanisms that would otherwise be out of reach for someone who is unfamiliar with the mental wellness system. While open to providing information for everyone, the organization’s focus is on Black women. Mental illness is often stigmatized in the black community, and it is common for black women to put themselves, as well as their mental wellness, last in order to help others.